Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Getting Beyond the Hype of Marketing Automation Tools

Dan McDade Discusses the Hidden Realities of Marketing Automation for Effective Lead Generation

Many of us know...or at least suspect...that there's quite a bit of hype surrounding marketing automation technologies. Certainly, these tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? Does the reality actually live up to all of the hype? Or are there things we might be missing? In this interview with Dan McDade, the CEO of PointClear and the author of The Truth About Leads, we cut through the hype surrounding marketing automation toolsets and discuss their proper role in effective lead generation.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study

  • How to Develop Prescriptive Account Plans

    Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.

    View This Tutorial

  • Maximizing the Effectiveness of Inside Sales

    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

    View This Webinar