Fixing the Root Causes Behind Rogue Salespeople
Paul Hunt, the President of Pricing Solutions, Exposes the Real Problems Behind Rampant Discounting in the Field
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. But out-of-control discounting and high numbers of exception requests are often just symptoms of other issues. In this expert interview with Paul Hunt of Pricing Solutions, you will learn:
- Why so many companies believe they have a problem with their sales force...and why they are so often wrong.
- The two big problems that are often at the heart of rampant discounting and high numbers of exception requests.
- How to position changes to the underlying pricing architecture so that salespeople can recognize personal benefits.
- How to diagnose the real problems and get management support and buy-in for the necessary corrective actions.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges
