Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's the difference between sales enablement and sales effectiveness?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between lead generation and cultivation?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool

  • Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

    View This Interview

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research

  • Exploring Account-Based Marketing and Sales

    While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.

    View This Webinar