How to Deal with Other Internal Departments
Influencing and Motivating the Other Departments That Can Impact Your Marketing Efforts
As a B2B marketer, there is a limit to how much you can accomplish on your own. If you want to make a measurable difference to your company's performance, you'll have to work with people in a lot of other internal departments. In this tutorial, you will about:
- Leveraging your marketing skills and processes in a different way, toward a different audience.
- Identifying the internal groups that can have a positive or negative effect on your marketing efforts.
- Understanding their motivations, problems, and perceptions to help promote greater alignment.
- Leveraging proven principles of influence and change management to foster buy-in and support.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic
