How Customers Evaluate a Price
Mark Dresdner of Stratapult Advisors Exposes Eight Factors Influencing Customers’ Perception of a Price
Customers do not apply an objective approach coupled with extensive research to determine value. Instead, a number of heuristics and emotional factors play an important role when potential customers assess a price. In this guide by Mark Dresdner of Stratapult Advisors, you will learn:
- How prices that have been offered before can positively or negatively affect customers' perceptions of value.
- How comparison complexity is a double-edged sword that can work against you or be used to your advantage.
- How switching costs affect willingness-to-pay and what you can do to help mitigate the negative perceptions.
- How the various factors would be considered and used to formulate a pricing strategy in a real-world scenario.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Creating Content That Actually Works
While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.
View This Webinar -
17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
View This Webinar
