Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What's the difference between "market" and "marketing" research?
- How can pricing and discounting affect lead generation?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What's the difference between lead generation and cultivation?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What do close rates have to do with lead generation?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are the primary components of an effective sales strategy?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
View This Tutorial -
Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
