Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How can pricing and discounting affect lead generation?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What types of content are best for repurposing or recycling?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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