Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- If we spot a potential customer defection early enough, can we turn it around?
- Why would a B2B customer defect if they are saying they're satisfied?
- My company seems to love platitudes. How do I get others to focus on real messages?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- How can pricing and discounting affect lead generation?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What types of content are best for repurposing or recycling?
- What's a good cost-per-lead? Are there any benchmarks?
- Our whitepapers aren't generating very many leads. Any suggestions?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide
