Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the difference between "explicit" and "latent" demand?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Is it ever OK to use revenue as your primary financial measure?
• Why shouldn't we just focus our attention on our largest customers?
• Why would a B2B customer defect if they are saying they're satisfied?
• How can pricing and discounting affect lead generation?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Are marketing automation tools really all that? What can and can't they do, really?