Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What's a "bounce-back" offer and when would I want to use one?
• Why shouldn't we just focus our attention on our largest customers?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should I share the results of our marketing research with the sales team?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?