Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between a "defined" and "undefined" market?
• If we hire experienced reps, shouldn't they already know what to do?
• What's the difference between sales enablement and sales effectiveness?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• If we spot a potential customer defection early enough, can we turn it around?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What if our top-selling salesperson is the worst at hitting target prices and margins?