Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between a "defined" and "undefined" market?
  • Why shouldn't we just focus our attention on our largest customers?
  • What do close rates have to do with lead generation?
  • Should I share the results of our marketing research with the sales team?
  • What are the main reasons sales training doesn't stick over time?
  • What's the difference between defection detection and customer retention?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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