Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "market" and "marketing" research?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What are the different buyer types we might be negotiating with?
• When conducting research interviews, how many should we try to conduct?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's the difference between sales enablement and sales effectiveness?
• What's the difference between a "defined" and "undefined" market?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Who should be responsible for cultivating leads?