Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • How can pricing and discounting affect lead generation?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between sales enablement and sales effectiveness?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How do I know if my value messages are really "strategic"?
  • If we hire experienced reps, shouldn't they already know what to do?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between lead generation and cultivation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Effective Marketing Analysis

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  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

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  • Five Signs You're Missing Sales Opportunities

    Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.

    View This Diagnostic

  • Being Fearless When Selling to Procurement

    Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.

    View This Interview