Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should I share the results of our marketing research with the sales team?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do I know if my value messages are really "strategic"?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What does a real marketing strategy actually look like?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Seven Building Blocks of Sales Effectiveness

    It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.

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  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

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  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar