Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What are some typical things that can hurt lead generation?
- What should I do with the leads that sales people disqualify?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Is it ever OK to use revenue as your primary financial measure?
- Why shouldn't we just focus our attention on our largest customers?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What are the different buyer types we might be negotiating with?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- My company seems to love platitudes. How do I get others to focus on real messages?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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Exploring Account-Based Marketing and Sales
While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar
