Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a B2B customer defect if they are saying they're satisfied?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Is it ever OK to use revenue as your primary financial measure?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we know when to segment our data for analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • The Triangulated Competitive Audit Guide

    The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.

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