Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What's the difference between defection detection and customer retention?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• If we spot a potential customer defection early enough, can we turn it around?