Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't we just focus our attention on our largest customers?
  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What does a real marketing strategy actually look like?
  • What are the different buyer types we might be negotiating with?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What do close rates have to do with lead generation?
  • What's the difference between sales enablement and sales effectiveness?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Survival Strategies for Raising Prices

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  • Predicting the Future of B2B Marketing

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