Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What types of content are best for repurposing or recycling?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are some typical things that can hurt lead generation?
  • What are the primary components of an effective sales strategy?
  • How do we know when to segment our data for analysis?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Which is more important---marketing strategy or marketing tactics?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • 13 Unique Price Segmentation Attributes

    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

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  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

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  • Taking Lessons from a Serial Revenue Marketer

    Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.

    View This Interview