Marketing Ops Journal

Subscriber-Only Tool

Already a subscriber? Login

Subscribe and get immediate access to this tool, full access to our research library, and much more...

Competitive Kill Sheet Development Workbook

A Workbook for Gathering the Information You Need to Develop Effective Competitive Kill Sheets

To help you gather and distill the essential information to create effective competitive kill sheets, simply answer the questions in these development worksheets with as much specificity and detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

    View This Webinar
  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

    View This Research
  • Building Data-Driven Marketing Operations

    Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.

    View This Webinar
  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview