Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Competitive Insights for More Strategic Selling

How to Gain a Deeper Understanding of Your Competitors to Win the Right Battles More Often

When people think about the competition, they tend to think about the specific features, functions, and price-points competitors are putting into the marketplace. But for strategic selling, you need a deeper understanding of your competitors. From this video and downloadable audit guide, you will learn:

  • How to assess your competitors from three powerful perspectives.
  • Six categories of understanding about your competitors' priorities.
  • Seven categories of insight into your competitors' performance.
  • Six categories of intelligence about your competitors' resources.
  • How one company used these insights to win more large bids.

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool

  • How to Develop Prescriptive Account Plans

    Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.

    View This Tutorial

  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

    View This Webinar