Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we be able to command a price premium for every value-gap we identify?
  • What do close rates have to do with lead generation?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What are the primary components of an effective sales strategy?
  • How do we know when to segment our data for analysis?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why shouldn't we just focus our attention on our largest customers?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

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  • Using a Cost-Plus Mindset to Your Advantage

    In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.

    View This Case Study

  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide

  • Driving Sales Effectiveness with Strategic CRM

    Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

    View This Webinar