Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • When conducting research interviews, how many should we try to conduct?
  • What should I do with the leads that sales people disqualify?
  • What types of content are best for repurposing or recycling?
  • How do we know when to segment our data for analysis?
  • Who should be responsible for cultivating leads?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Is it ever OK to use revenue as your primary financial measure?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Are marketing automation tools really all that? What can and can't they do, really?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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