Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we being measuring revenue or profit contribution?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Why is customer retention so much more important in B2B than in B2C?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• If we hire experienced reps, shouldn't they already know what to do?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between defection detection and customer retention?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?