Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

Why Companies Win and Lose Strategic Sales

AskForensics' Rick Reynolds Shares Research Into the Root-Causes of Lost Sales and How You Can Avoid Them

Why did your sales team lose that last big deal? Is there anything your sales team could have done differently? What about the last big sale your team won? Are there winning strategies your team used that could help win the next deal? In this research report, you will learn:

  • What analysis of over $6 billion worth of deals can teach you about why companies win and lose sales.
  • The five most common and costly reasons buyers cite for why companies lose new sales opportunities.
  • Three things your sales teams need to get much better at if they really want to win more and lose less.
  • Five recommended actions your sales operation can take to more effectively combat the root-causes.

This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide

  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research