Why Companies Win and Lose Strategic Sales
AskForensics' Rick Reynolds Shares Research Into the Root-Causes of Lost Sales and How You Can Avoid Them
Why did your sales team lose that last big deal? Is there anything your sales team could have done differently? What about the last big sale your team won? Are there winning strategies your team used that could help win the next deal? In this research report, you will learn:
- What analysis of over $6 billion worth of deals can teach you about why companies win and lose sales.
- The five most common and costly reasons buyers cite for why companies lose new sales opportunities.
- Three things your sales teams need to get much better at if they really want to win more and lose less.
- Five recommended actions your sales operation can take to more effectively combat the root-causes.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar -
Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
View This Diagnostic
