Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • What's the difference between lead generation and cultivation?
  • What's the difference between "market" and "marketing" research?
  • Should we being measuring revenue or profit contribution?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between a "defined" and "undefined" market?
  • Can modeling account potential help me with forecasting?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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