Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Why are the early signs of customer defection so difficult to spot?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How do I know if my value messages are really "strategic"?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What do close rates have to do with lead generation?
  • Can modeling account potential help me with forecasting?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

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  • The Pitfalls of Sales and Marketing Alignment

    Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.

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