Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our whitepapers aren't generating very many leads. Any suggestions?
- Can modeling account potential help me with forecasting?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What's the problem with using BANT for prospect qualification?
- What if our competitors are outperforming us on every value-driver that really matters?
- Which is more important---marketing strategy or marketing tactics?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What's the difference between sales enablement and sales effectiveness?
- Once I understand the untapped potential in each account, what can I do with the information?
- How do we know when to segment our data for analysis?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
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The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
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How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
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The Myths of Marketing Automation Exposed
Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.
View This Webinar
