Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Is it ever OK to use revenue as your primary financial measure?
  • What are the main reasons sales training doesn't stick over time?
  • What's the problem with using BANT for prospect qualification?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between "market" and "marketing" research?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are some typical things that can hurt lead generation?

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