Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Are marketing automation tools really all that? What can and can't they do, really?
- What are the primary components of an effective sales strategy?
- Our whitepapers aren't generating very many leads. Any suggestions?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Should we be able to command a price premium for every value-gap we identify?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Once I understand the untapped potential in each account, what can I do with the information?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What is "acquisition ROI" and how is it different from "cost per lead"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
View This Webinar
