Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we know when to segment our data for analysis?
- What are some typical things that can hurt lead generation?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What's the difference between lead generation and cultivation?
- Should we being measuring revenue or profit contribution?
- My company seems to love platitudes. How do I get others to focus on real messages?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Can modeling account potential help me with forecasting?
- How can I tell if a customer is defecting early enough to do something about it?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview -
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.
View This Webinar -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial
