Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What are the primary components of an effective sales strategy?
- How do I know if my value messages are really "strategic"?
- What do close rates have to do with lead generation?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What does a real marketing strategy actually look like?
- Are marketing automation tools really all that? What can and can't they do, really?
- What are the main reasons sales training doesn't stick over time?
- Aren't people usually the root-causes behind most sales and marketing problems?
- What's the difference between "market" and "marketing" research?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
View This Research -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study
