Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who should be responsible for cultivating leads?
  • Why are the early signs of customer defection so difficult to spot?
  • What are the main reasons sales training doesn't stick over time?
  • What does a real marketing strategy actually look like?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How can pricing and discounting affect lead generation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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