Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why are the early signs of customer defection so difficult to spot?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Are marketing automation tools really all that? What can and can't they do, really?
- Should we be able to command a price premium for every value-gap we identify?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What if our competitors are outperforming us on every value-driver that really matters?
- What's the difference between a "defined" and "undefined" market?
- What are the different buyer types we might be negotiating with?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
View This Webinar
