Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Can modeling account potential help me with forecasting?
• Aren't people usually the root-causes behind most sales and marketing problems?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should we be able to command a price premium for every value-gap we identify?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What's a "bounce-back" offer and when would I want to use one?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?