Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Avoiding Five Margin-Killing MarCom Mistakes

Identify and Avoid Five Marketing Communication Mistakes That Reduce Your Perceived Value

Your company's marketing materials are being viewed by hundreds or thousands of prospects that will draw conclusions before ever talking to a rep. And the simple truth is that these messages can often determine whether your reps are even going to get a shot. In this guide, you will learn about:

  • The biggest mistake that is repeated over and over again in most company's marketing materials.
  • Why failing to explicitly differentiate yourself from competitive alternatives can be so damaging.
  • How the current attitudes and expectations of prospects have changed how you should communicate.
  • Five specific action steps you can take right away to help address these costly MarCom mistakes.

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview
  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool
  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar
  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

    View This Research