Resources Archive - Marketing Ops Journal

Marketing Ops Journal

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Featured B2B Marketing Insights & Tips

The Critical Step Most Marketing Teams Ignore

You may have market research, but do you have true marketing research? There's a difference, and it's essential for crafting effective messages.
Why "Good" Marketing Analysis Isn't Good Enough

If you're not tying marketing leads to profits and constantly working to optimize your process, you're not really doing all you could to make your company more successful.
The Dumb Marketer & The Golden Goose

If you're like most people in marketing, you've probably witnessed some pretty dumb business decisions over the years... This one is all too real...but good enough to be a fable.

Recommended On-Demand Training Webinars

Questions from the Community

Question

What are the different buyer types we might be negotiating with?

Question

What types of content are best for repurposing or recycling?

Question

Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

Recommended Tools & Diagnostics

Seven Signs Your Sales Strategy Stinks

How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
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The Triangulated Competitive Audit Guide

The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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The Marketing Research Interview Guide

Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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Recommended Case Studies

Popular Expert Interviews

Trade Secrets of Effective Lead Generation

There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
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Beyond the Hype of Marketing Automation Tools

Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
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The Benefits of Measurement and Accountability

Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
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Recommended Tutorials

Popular Express Guides & Research

13 Unique Price Segmentation Attributes

When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
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Avoiding Five Margin-Killing MarCom Mistakes

How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
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Recognizing Seven Deadly Targeting Mistakes

In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
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