Resources Archive - Marketing Ops Journal

Marketing Ops Journal

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Featured B2B Marketing Insights & Tips

B2B Marketing Is Coming Full Circle. Are You Ready?

It might surprise you to learn that marketing wasn't always solely focused on communication. It's true. Not too long ago, marketing was a much more holistic business practice. And now things are beginning to come full circle. Are you ready?
The Critical Step Most Marketing Teams Ignore

You may have market research, but do you have true marketing research? There's a difference, and it's essential for crafting effective messages.
Marketing Ops Metrics Manifesto

While the conventional wisdom may say that Marketing Ops should simply measure, monitor, and report whatever management wants to see, learn why we have a very different perspective on the matter...

Recommended On-Demand Training Webinars

Questions from the Community

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What is “acquisition ROI” and how is it different from “cost per lead”?

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What types of content are best for repurposing or recycling?

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What are the primary components of an effective sales strategy?

Recommended Tools & Diagnostics

The Marketing Research Interview Guide

Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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Seven Signs Your Sales Strategy Stinks

How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
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The Marketing Research Analysis Guide

The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Recommended Case Studies

Popular Expert Interviews

Digging for Gold by Analyzing Wins and Losses

How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
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The Revenue Marketing Center of Excellence

With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
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How to Make Insight-Based Selling Actually Work

Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
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Recommended Tutorials

Popular Express Guides & Research

Avoiding Mistakes in Customer Profitability

For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Why Companies Win and Lose Strategic Sales

What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
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Answering Three Questions to Enable Change

In this guide, learn a more effective approach for championing new solutions in B2B environments.
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