Resources Archive - Marketing Ops Journal

Marketing Ops Journal

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Featured B2B Marketing Insights & Tips

Sales and Marketing Need To Get Past Their Prejudices

When marketers are asked to describe salespeople, the three words they use most often are "simple-minded," "incompetent" and "cowboys." It's time for sales and marketing to get past their prejudices and start working together.
You've Got Marketing Automation Tools... Now What?

Today's powerful marketing automation tools can be very beneficial, but they can't do your job for you. Here are four tips for getting the most out of your technology.
Real B2B Marketers Aren't Crazy (or Alone)

Is the B2B marketing media right? Are you crazy for questioning the conventional wisdom? Are you alone in thinking there's more to effective B2B marketing than tweets and t-shirts?

Recommended On-Demand Training Webinars

Questions from the Community

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What’s the difference between sales enablement and sales effectiveness?

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What’s the difference between a “defined” and “undefined” market?

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What’s the difference between defection detection and customer retention?

Recommended Tools & Diagnostics

The Price Segmentation Self-Assessment

Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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The Marketing Research Analysis Guide

The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Preventing Bad Deals Before They Happen

After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
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Recommended Case Studies

Popular Expert Interviews

From Gathering Research to Generating Leads

What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
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How Marketing Automation Is Changing Sales

In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
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The Benefits of Measurement and Accountability

Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
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Recommended Tutorials

Popular Express Guides & Research

Using Analytics to Drive Strategic Marketing Decisions

In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
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New Benchmarks for Pricing Excellence in B2B

In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
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Competitive Insights for More Strategic Selling

For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
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