Keeping Your Customers After You’ve Acquired Them
Rick Reynolds of AskForensics Discusses His Research Into Why Customers Defect to the Competition
In many highly-concentrated B2B markets, it's the ability to actually retain the customers you've acquired that will determine your long-term success. In this informative interview with Rick Reynolds of AskForensics, you'll learn:
- Why relying solely on your front-line account teams for account intelligence can miss a lot.
- The best time to think about account retention and the mindset that can make a difference.
- How "no news" is not always "good news" and why customers may hide their true intentions.
- How to identify vulnerable and damaged accounts, turning them around before it's too late.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Anatomy of a Competition-Crushing Sales Strategy
The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.
View This Webinar -
Making Sense of Price Elasticity in B2B
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
View This Webinar
![](https://www.marketingopsjournal.com/wp-content/uploads/2015/06/Rick-Reynolds-Interview-Splash4-300x225.png)
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges