How to Avoid Sales Compensation Gotchas
Exposing the Problems with Various Compensation Schemes and Exploring Potential Solutions
While no variable compensation approach is ever going to be perfect, if you're aware of the potential ramifications and problems, you stand a much better chance of crafting a structure that minimizes the unintended consequences. In this guide, you will learn about:
- The most straightforward sales compensation strategy...that also happens to be the most costly and damaging.
- The intuitive compensation "solution" that really doesn't address the heart of the problem to the degree people think.
- The biggest mistake that far too many companies are still making with their sales compensation programs.
- Four different sales compensation strategies and approaches that are being leveraged by leading companies.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
The Revenue Marketing Center of Excellence
With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
View This Interview -
Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
View This Research -
Avoiding Costly Mistakes in B2B Lead Generation
Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.
View This Webinar
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this guide as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges