Maximizing the Effectiveness of Inside Sales
Strategies and Tactics for Boosting the Performance and Contribution of Your Inside Sales Function
For some companies, inside sales is about generating leads or appointments for the field. For others, inside sales is about handling the tedious grunt work to free-up outside salespeople. And for some, inside sales has even been a sort of training ground where entry-level reps can gain some experience before vying for an outside sales position. But in recent years, the inside sales function has been changing dramatically. And leading inside sales groups have been stepping-up to play a much more strategic role in driving ongoing sales performance. In this on-demand training webinar, you'll learn about:
- The major changes in how companies are viewing inside sales versus outside sales in today's business environment.
- Where leading inside sales groups are now focusing their attentions in order to have a more significant impact.
- Structural and organizational considerations for enhancing prospect engagement and accelerating sales cycles.
- The new expectations, objectives, and measures that are transforming inside sales into a more strategic function.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study -
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
View This Interview -
Making Sense of Price Elasticity in B2B
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges