Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Who should be responsible for cultivating leads?
- What are the different buyer types we might be negotiating with?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What should I do with the leads that sales people disqualify?
- What's the difference between lead generation and cultivation?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What are the primary components of an effective sales strategy?
- How do I know if my value messages are really "strategic"?
- Are marketing automation tools really all that? What can and can't they do, really?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
View This Tool -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview
