The Fundamentals of Effective Marketing Analysis
Exploring the Essential Principles and Processes for Gleaning Profitable Insights from Your Data
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth. But despite the tremendous upsides, marketing analysis can’t live up to its full potential if the right foundation isn't in place. In this on-demand training webinar, you'll learn about:
- The critical differences between marketing performance reporting and meaningful marketing analysis.
- The key analytical concepts and fundamental principles you must understand and embrace along the way.
- The foundational elements that need to be in-place to ensure the accuracy and credibility of your findings.
- How these concepts and principles come together in practice, through a number of analysis examples.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
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