Masterful Marketing Operations
Exploring the Traits, Habits, and Priorities of Successful Marketing Ops Functions
It's safe to say that in most B2B companies, Marketing Ops is a relatively new addition to the corporate organizational chart. And as such, the function is still evolving and there are no long-standing rules for what the function should focus on and how everything should work. In this on-demand webinar, you'll learn:
- How successful marketing operations teams have evolved over time.
- Hard lessons learned about gaining traction and maintaining support.
- The principles and philosophies that have led to greater effectiveness.
- Recommendations for elevating the status of marketing operations.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide
