Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What's the difference between "explicit" and "latent" demand?
- What's the difference between "market" and "marketing" research?
- What types of content are best for repurposing or recycling?
- Are marketing automation tools really all that? What can and can't they do, really?
- Should we be able to command a price premium for every value-gap we identify?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Who should be responsible for cultivating leads?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Since salespeople have an incentive, why would they disqualify valid leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar -
Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study
