Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What's a "bounce-back" offer and when would I want to use one?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Once I understand the untapped potential in each account, what can I do with the information?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What's the problem with using BANT for prospect qualification?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Should I share the results of our marketing research with the sales team?
- How can I tell if a customer is defecting early enough to do something about it?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
View This Webinar -
Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool -
Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview
