Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What do close rates have to do with lead generation?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Any ideas for teaching our salespeople how to deal with Procurement?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What's a "bounce-back" offer and when would I want to use one?
• When conducting research interviews, how many should we try to conduct?
• Should we be able to command a price premium for every value-gap we identify?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?