Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What types of content are best for repurposing or recycling?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's a "bounce-back" offer and when would I want to use one?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How do we know when to segment our data for analysis?
  • What's the difference between defection detection and customer retention?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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