Attracting and Capturing Better Leads
Strategies and Tactics for Maximizing the Quantity, Quality, and Value of Sales Leads
Clearly, lead generation is a top priority for most B2B marketing teams. After all, qualified sales leads are the fuel for the financial engine of the company. But lead generation can also be a significant source of frustration when it becomes the scapegoat of choice for poor sales performance. In this subscriber-only training webinar, you will learn about:
- The dynamics of B2B environments that present unique challenges for effective lead gen.
- How different metrics can help drive better internal perspectives on quality versus quantity.
- Methods for analyzing and diagnosing your lead flow to guide your improvement efforts.
- A number of straightforward optimizations and "tweaks" that can make a big difference.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Pricing Services to Align with Customer Value
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The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
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