Navigating the B2B Marketing Minefields
Exposing the Most Costly Mistakes and Misconceptions in Business-to-Business Marketing and Sales
In a business-to-business environment, effective marketing presents a unique challenge in that there are a lot of moving parts that must all work together to generate profitable growth. But it's not a slam dunk. There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn about:
- Why the common notion of what B2B marketing is really all about is far too narrow and myopic to be truly effective.
- Previously overlooked factors that leading B2B marketers are now paying attention to...ignore them at your peril.
- How to avoid the most costly tactical mistakes that B2B marketers make when executing programs and campaigns.
- The strategic disconnects and blunders that can undermine everything you're trying to do and how to correct them.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
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