How to Optimize Your Sales Funnel
Boosting Sales Performance with Small Improvements in Just the Right Places
Improving sales performance across the board and at-scale can seem like a daunting task. There are so many different factors and variables involved; it's difficult to know where to start and how to proceed. But with a different perspective on your sales funnel, you can generate significant improvements far more easily than you might have imagined. In this on-demand training webinar, we’ll share:
- Why viewing your sales funnel as an "interconnected system of inputs and outputs" is so powerful and transformative.
- A straightforward way to identify the points in your sales funnel with the most leverage and impact on overall results.
- How relatively small improvements can cascade, combine, and compound to produce a magnified impact on performance.
- Suggestions and tips for getting started, avoiding major problems, and getting the most from your improvement efforts.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
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Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
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