The Benefits of Measurement and Accountability
CMO Robin Caputo Discusses Her Marketing Team and Why Results Are a Marketer's Best Friend
If marketing is to be viewed as anything other than a discretionary expense, it must contribute to the financial performance of the company. No one knows this better than Robin Caputo, the CMO of Datavail. In this informative expert interview, you'll learn about:
- Structuring and developing a marketing team to deliver the growth a company really needs.
- How measurement and accountability are important for personal growth as a B2B marketer.
- Measuring every step of the funnel to accurately project and forecast results down the road.
- How results and accountability give marketers a say about what should happen in other areas.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
View This Guide -
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
View This Research -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview
