Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we being measuring revenue or profit contribution?
  • Should I share the results of our marketing research with the sales team?
  • What do close rates have to do with lead generation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What are the different buyer types we might be negotiating with?
  • How do we know when to segment our data for analysis?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

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