Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most sales and marketing problems?
• Can modeling account potential help me with forecasting?
• How do I know if my value messages are really "strategic"?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between defection detection and customer retention?
• Our whitepapers aren't generating very many leads. Any suggestions?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Which is more important---marketing strategy or marketing tactics?
• What's a "bounce-back" offer and when would I want to use one?
• What's the difference between a "defined" and "undefined" market?