Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Why are the early signs of customer defection so difficult to spot?
  • What should I do with the leads that sales people disqualify?
  • How can pricing and discounting affect lead generation?
  • What are the different buyer types we might be negotiating with?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why is customer retention so much more important in B2B than in B2C?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

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  • Digging for Gold by Analyzing Wins and Losses

    How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.

    View This Interview

  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar

  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

    View This Tutorial