Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why would a B2B customer defect if they are saying they're satisfied?
- Which is more important---marketing strategy or marketing tactics?
- When conducting research interviews, how many should we try to conduct?
- Should we being measuring revenue or profit contribution?
- What are the different buyer types we might be negotiating with?
- Why is customer retention so much more important in B2B than in B2C?
- How can pricing and discounting affect lead generation?
- Why shouldn't we just focus our attention on our largest customers?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
View This Interview -
From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide
