Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's a "bounce-back" offer and when would I want to use one?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between "explicit" and "latent" demand?
  • What should I do with the leads that sales people disqualify?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the difference between defection detection and customer retention?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Is it ever OK to use revenue as your primary financial measure?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Suffering from a Costly Case of Sticker Shock

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    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

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