Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any ideas for teaching our salespeople how to deal with Procurement?
- Is it ever OK to use revenue as your primary financial measure?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What are the different buyer types we might be negotiating with?
- What's the difference between "market" and "marketing" research?
- What should I do with the leads that sales people disqualify?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Who should be responsible for cultivating leads?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
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How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
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Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
View This Interview
