Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "market" and "marketing" research?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can pricing and discounting affect lead generation?
  • What's the difference between defection detection and customer retention?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Is it ever OK to use revenue as your primary financial measure?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Are marketing automation tools really all that? What can and can't they do, really?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Targeting Your Most Profitable Prospects

    In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

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  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial