Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's the difference between lead generation and cultivation?
  • What are the different buyer types we might be negotiating with?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Is it ever OK to use revenue as your primary financial measure?
  • Why shouldn't we just focus our attention on our largest customers?
  • What are the primary components of an effective sales strategy?
  • What are some typical things that can hurt lead generation?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Be a More Strategic B2B Marketer

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  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

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  • Recognizing Seven Deadly Targeting Mistakes

    In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.

    View This Guide