Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are the different buyer types we might be negotiating with?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Can modeling account potential help me with forecasting?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Be a More Strategic B2B Marketer

    How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

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  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

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  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide

  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide