Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What are the different buyer types we might be negotiating with?
  • Can modeling account potential help me with forecasting?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should I share the results of our marketing research with the sales team?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Segmentation

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  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

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  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

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  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide