Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • What are the different buyer types we might be negotiating with?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Should I share the results of our marketing research with the sales team?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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