Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the primary components of an effective sales strategy?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What types of content are best for repurposing or recycling?
• Why is customer retention so much more important in B2B than in B2C?
• Once I understand the untapped potential in each account, what can I do with the information?
• What if our competitors are outperforming us on every value-driver that really matters?