Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Aren't people usually the root-causes behind most sales and marketing problems?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When conducting research interviews, how many should we try to conduct?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between "explicit" and "latent" demand?