Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What's the difference between "market" and "marketing" research?
- If we spot a potential customer defection early enough, can we turn it around?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What's the difference between defection detection and customer retention?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What's the difference between a "defined" and "undefined" market?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
Leading Edge Account & Territory Planning
Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.
View This Webinar -
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
View This Tutorial -
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview
