Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What types of content are best for repurposing or recycling?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How can pricing and discounting affect lead generation?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

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  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study

  • Navigating the B2B Marketing Minefields

    There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.

    View This Webinar

  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

    View This Research