Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Which is more important---marketing strategy or marketing tactics?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between a "defined" and "undefined" market?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • When conducting research interviews, how many should we try to conduct?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the difference between "explicit" and "latent" demand?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • 21 Questions About Your Price Segmentation

    It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.

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  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • Targeting Your Most Profitable Prospects

    In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

    View This Tutorial

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide