Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• What do close rates have to do with lead generation?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What should I do with the leads that sales people disqualify?
• Which is more important---marketing strategy or marketing tactics?
• Should we be able to command a price premium for every value-gap we identify?
• Are marketing automation tools really all that? What can and can't they do, really?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the problem with using BANT for prospect qualification?
• What's a "bounce-back" offer and when would I want to use one?