Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing and discounting affect lead generation?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When conducting research interviews, how many should we try to conduct?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What does a real marketing strategy actually look like?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

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  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

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  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

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