Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "market" and "marketing" research?
- How can I tell if a customer is defecting early enough to do something about it?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Once I understand the untapped potential in each account, what can I do with the information?
- What are some typical things that can hurt lead generation?
- What types of content are best for repurposing or recycling?
- What's the difference between defection detection and customer retention?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
View This Tool -
Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial
