Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between a "defined" and "undefined" market?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why shouldn't we just focus our attention on our largest customers?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • If we hire experienced reps, shouldn't they already know what to do?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

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  • Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

    View This Interview

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar

  • 21 Questions About Your Price Segmentation

    It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.

    View This Diagnostic