Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some typical things that can hurt lead generation?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- If we hire experienced reps, shouldn't they already know what to do?
- When conducting research interviews, how many should we try to conduct?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Should we being measuring revenue or profit contribution?
- What if our competitors are outperforming us on every value-driver that really matters?
- What's the difference between "explicit" and "latent" demand?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
View This Interview -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial
