Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we being measuring revenue or profit contribution?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Why is customer retention so much more important in B2B than in B2C?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- If we hire experienced reps, shouldn't they already know what to do?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- How can I tell if a customer is defecting early enough to do something about it?
- What's the difference between defection detection and customer retention?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
View This Research -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
View This Tool
Why Subscribe?
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- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
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