Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can modeling account potential help me with forecasting?
• How can I tell if a customer is defecting early enough to do something about it?
• What's a good cost-per-lead? Are there any benchmarks?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Which is more important---marketing strategy or marketing tactics?
• What do close rates have to do with lead generation?
• Is it ever OK to use revenue as your primary financial measure?
• How do we know when to segment our data for analysis?
• Who should be responsible for cultivating leads?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?