Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What should I do with the leads that sales people disqualify?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Should we being measuring revenue or profit contribution?
  • Should we be able to command a price premium for every value-gap we identify?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Exploring Four Different Buyer Personas

    This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.

    View This Interview
  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar
  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar
  • Anatomy of a Competition-Crushing Sales Strategy

    The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.

    View This Webinar