Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What do close rates have to do with lead generation?
  • Why is customer retention so much more important in B2B than in B2C?
  • How do we know when to segment our data for analysis?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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