Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What should I do with the leads that sales people disqualify?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Should we being measuring revenue or profit contribution?
  • Should we be able to command a price premium for every value-gap we identify?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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