Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What's the difference between lead generation and cultivation?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• If we hire experienced reps, shouldn't they already know what to do?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How can pricing and discounting affect lead generation?
• How do we know when to segment our data for analysis?