Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's the problem with using BANT for prospect qualification?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are the primary components of an effective sales strategy?
• What's a "bounce-back" offer and when would I want to use one?
• If we hire experienced reps, shouldn't they already know what to do?
• Should we be able to command a price premium for every value-gap we identify?
• What are the different buyer types we might be negotiating with?
• How can I tell if a customer is defecting early enough to do something about it?