Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do I know if my value messages are really "strategic"?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Can modeling account potential help me with forecasting?
• Why are the early signs of customer defection so difficult to spot?
• If we spot a potential customer defection early enough, can we turn it around?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Why shouldn't we just focus our attention on our largest customers?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Any ideas for teaching our salespeople how to deal with Procurement?