Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Who should be responsible for cultivating leads?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Can modeling account potential help me with forecasting?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What do close rates have to do with lead generation?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?