Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What are the main reasons sales training doesn't stick over time?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between "market" and "marketing" research?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between "explicit" and "latent" demand?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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