Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Once I understand the untapped potential in each account, what can I do with the information?
• Which is more important---marketing strategy or marketing tactics?
• Are marketing automation tools really all that? What can and can't they do, really?
• If we spot a potential customer defection early enough, can we turn it around?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• How can I tell if a customer is defecting early enough to do something about it?
• Why are the early signs of customer defection so difficult to spot?
• What's the difference between sales enablement and sales effectiveness?
• Why would a B2B customer defect if they are saying they're satisfied?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?