Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the problem with using BANT for prospect qualification?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the difference between a "defined" and "undefined" market?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Who should be responsible for cultivating leads?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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