Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• How can I tell if a customer is defecting early enough to do something about it?
• How do we know when to segment our data for analysis?
• Why would a B2B customer defect if they are saying they're satisfied?
• Is it ever OK to use revenue as your primary financial measure?
• Our whitepapers aren't generating very many leads. Any suggestions?
• If we hire experienced reps, shouldn't they already know what to do?
• What are the different buyer types we might be negotiating with?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?