Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the main reasons sales training doesn't stick over time?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When conducting research interviews, how many should we try to conduct?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What's the difference between a "defined" and "undefined" market?
• Which is more important---marketing strategy or marketing tactics?
• How do we know when to segment our data for analysis?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?