Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Should we being measuring revenue or profit contribution?
• What's the difference between "explicit" and "latent" demand?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should we be able to command a price premium for every value-gap we identify?
• Any ideas for teaching our salespeople how to deal with Procurement?
• Why would a B2B customer defect if they are saying they're satisfied?
• Which is more important---marketing strategy or marketing tactics?