Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Aren't people usually the root-causes behind most sales and marketing problems?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• If we spot a potential customer defection early enough, can we turn it around?
• Are marketing automation tools really all that? What can and can't they do, really?
• What do close rates have to do with lead generation?
• Why would a B2B customer defect if they are saying they're satisfied?
• Which is more important---marketing strategy or marketing tactics?
• What is "acquisition ROI" and how is it different from "cost per lead"?